Marketing
Social Media Management
Social Media Management
Experienced in social media management across Instagram, TikTok, Twitter, Facebook, YouTube, and Snapchat, with a focus on content strategy, audience growth, and community engagement. Skilled in tools like Canva, Meta Business Suite, Capcut, Stellar, Traackr, and platform-native analytics to track KPIs and optimize performance.
@hwsherald (Instagram & Twitter)
Industry: News / Student Media
Role: Social Media Editor, Advertising Coordinator
Boosted student interaction and readership through story polls, takeovers, and breaking news visuals.
Developed graphics and reels that led to increased story click-throughs and issue pickups.
Maintained a consistent, informative tone that resonated with the student body.
Tools Used: Canva, Picsart, Instagram Insights, Twitter Analytics
What I Did:
Created a weekly content plan aligned with publication drops, collaborated with editors to highlight key stories, hosted Q&As to promote reader feedback, and strengthened the paper’s online visibility.
@hwscareerservices (Instagram, Facebook, Twitter, YouTube, Snapchat)
Industry: Higher Education / Career Services
Role: Content Strategy, Analytics, Platform Management
Improved student engagement through career tips, job alerts, and alumni features tailored to platform best practices.
Executed multi-channel updates, video uploads, and weekly blog posts.
Tracked competitor activity and presented findings to internal teams.
Tools Used: Meta Business Suite, Canva, Google Sheets
What I Did:
Built and optimized career service profiles, posted weekly updates, created graphics for events, responded to student inquiries, and reported engagement trends to staff.
@wcsyouthnetwork (Instagram & Twitter)
Industry: Nonprofit / Youth Advocacy
Role: Content Creation, Strategy, Community Engagement, Advertising Coordinator
Increased engagement by 25% in 3 months through weekly reels, stories, and carousel content spotlighting youth voices.
Curated event-based content and interactive posts to drive awareness and participation.
Managed all messaging, brand voice, and visual identity.
Tools Used: Canva, iMovie, Instagram Insights
What I Did:
Planned and scheduled weekly content, collaborated with youth for community features, designed branded visuals, and aligned campaigns with advocacy moments like Youth Day and Black History Month.
