Assistant Account Executive — Airbnb Influencer Engagement Campaign

Agency: RanaVerse | Client: Airbnb

As Assistant Account Executive on Airbnb’s Host-focused influencer campaign, I supported campaign execution and reporting across multiple platforms to ensure strategic delivery and performance tracking.

Key Contributions:

• Monitored all influencer and partner social media activity across Instagram, IG Stories, TikTok, and Twitter to ensure proper content delivery and alignment with campaign KPIs.

• Conducted detailed data collection for both social and press coverage, analyzing metrics including impressions, engagement, and landing page traffic.

• Created and contributed to wrap reports summarizing campaign performance, noting over 40M+ impressions and an above-average engagement rate across all platforms.

• Helped track traffic to customized landing page links, identifying a significant increase in unique visits to the Airbnb brand page as a result of influencer content.