Assistant Producer & Assistant Account Executive — Sergio Tacchini FW23 “Fall Is Served” Campaign

Agency: RanaVerse | Location: New Jersey, USA | Client: Sergio Tacchini

For Sergio Tacchini’s Fall/Winter 2023 campaign “Fall Is Served,” I held a dual role, contributing to both the creative production and strategic marketing processes. The campaign, shot on a tennis court in New Jersey, told a visual story in three parts—Pre-Game, On the Court, and Après Tennis—highlighting the intersection of sport, fashion, and heritage.

Production Responsibilities:

• Supported on-site execution of still and motion content, working closely with photographers, directors, stylists, and talent to ensure the shoot ran smoothly and on time.

• Coordinated day-of logistics including talent schedules, outfit changes, and prop setup to maintain narrative continuity.

• Captured behind-the-scenes footage and ensured the content team fulfilled shot lists.

• Served as a communication bridge between creative leads and talent, assisting with call sheets, wardrobe management, and real-time adjustments.

Marketing & Pre-Production Contributions:

• Collaborated with the account team to develop mood boards that visually aligned with the campaign's storytelling concept.

• Conducted location scouting to find visually compelling, on-brand environments for the shoot.

• Contributed to pre-production decks and presentations that guided the creative tone and vision for both the client and internal teams.

• Assisted in aligning the campaign’s visual identity with Sergio Tacchini’s broader brand positioning and FW23 launch strategy.

This role allowed me to flex both my creative and strategic muscles—bringing a visually rich campaign to life while ensuring alignment with brand objectives and cultural relevance.