Account Executive — Johnnie Walker Vault

Agency: RanaVerse | Client: Diageo / Johnnie Walker

As Account Executive for Johnnie Walker Vault, I supported casting, pre-production, and post-launch reporting for the global campaign celebrating personalization through whisky blending. The initiative spotlighted bespoke blends crafted by Master Blender Dr. Emma Walker for Gabriel Moses, Kelly Wearstler, and Yoyo Kulala, each reflecting the talents’ unique stories and creative vision.

Talent & Production Support:

• Led talent casting to align with campaign vision and brand values, collaborating with internal teams and talent reps.

• Supported pre-production planning, including shoot logistics, creative asset tracking, and alignment on content timelines.

Campaign Analytics & Reporting:

• Monitored all talent and partner social posts across Instagram and TikTok, ensuring deliverables were met and aligned with campaign KPIs.

• Tracked and analyzed social engagement and reach, contributing to the final wrap report highlighting performance insights and cultural resonance.

The campaign brought luxury and storytelling together in liquid form, capturing emotion, identity, and craft in each sip—and across every touchpoint.