Account Executive — Johnnie Walker Blue Label: Ice Chalet x Perfect Moment (UK/Global Launch)

Agency: RanaVerse | Client: Diageo / Johnnie Walker Blue Label

As Account Executive for the Johnnie Walker Blue Label Ice Chalet launch in partnership with luxury ski brand Perfect Moment, I supported the execution and reporting for the UK campaign rollout, including the brand’s first-ever Selfridges Pop-Up activation.

Campaign Analytics & Reporting:

• Tracked and monitored all talent and partner social media posts throughout the week-long launch, ensuring alignment with campaign KPIs and platform benchmarks.

• Led data collection for both social media and press coverage, measuring reach, impressions, and earned media value.

• Compiled and delivered the wrap report, synthesizing analytics from over 120 social posts, which generated a total reach of 17.6 million, along with press coverage in WWD, Wonderland, Perfect Magazine, Mail Online, and Metro.

The campaign blended fashion, innovation, and luxury, with a private launch event attended by VIPs including Suzy Menkes, Leomie Anderson, Amelia Windsor, and Cora Corre. My role ensured that all content performance was accurately tracked and evaluated, contributing to the campaign’s strong cultural resonance and measurable success.