Account Executive — Résidence CÎROC (London Fashion Week Activation)
Agency: RanaVerse | Client: CÎROC Vodka
As the Account Executive for Résidence CÎROC, a multi-day takeover of The Standard London during Fashion Week, I played a central role in managing the campaign’s influencer and talent strategy, casting, and performance reporting.
Talent & Casting:
Led the casting and talent management process for social-first assets featuring an eclectic and high-profile lineup including Shygirl, A$AP Nast, Sophia Hadjipanteli, Leomie Anderson, Cora Corre, Paris Smith, and Drybabe.
Maintained all talent trackers, ensuring deliverables were posted on time and aligned with creative expectations across CÎROC, The Standard, and cast-owned channels.
Campaign Management & KPI Tracking:
Created and managed custom spreadsheets tracking KPIs, social impressions, engagement rates, and organic versus paid performance across talent posts and press coverage.
Owned the data collection process for social and press analytics, ensuring accurate figures were reported for post-campaign performance evaluation.
Compiled and authored the final wrap report, analyzing the impact of over 433 million in global reach and £2 million in earned media value across 38+ press placements in titles such as 10 Magazine, The Face, Wonderland, Tatler, Elle, and The Standard.
Production Support:
Contributed to pre-event production and logistics, ensuring that creative collaborators—Fashion East, KNWLS, and Law Roach—were integrated into the campaign effectively across all three nights: Aperitif, Le Diner, and La Fête.
Supported event planning and helped bring to life the Résidence CÎROC suites in partnership with The Standard and KNWLS, complete with branded merchandise, curated experiences, and themed F&B menus.
From ideation to execution, Résidence CÎROC was a celebration of fashion, confidence, and bold living—culminating in a star-studded three-night cultural takeover attended by icons such as Naomi Campbell, Simone Rocha, Erdem, Campbell Addy, Leigh-Anne Pinnock, and many more. My role ensured the seamless delivery of influencer content and robust measurement of the campaign's cultural and commercial impact.