Account Executive & Assistant Producer — Walmart “The Nuevolution Project” Campaign
Agency: RanaVerse | Location: New York, USA | Client: Walmart
To support the launch of The Nuevolution Project—Walmart’s limited-edition collection created by Hispanic designers Roberto Lugo and LA-based streetwear collective Wish Me Luck—I served in a hybrid role as both Assistant Producer and Account Executive. The campaign aimed to spotlight Hispanic creativity and heritage during Hispanic Heritage Month through a dynamic influencer strategy and immersive cultural event.
Talent & Casting Responsibilities:
Led the full-cycle casting and sourcing of over 15 Hispanic influencers, spanning Afro-Latin, Venezuelan, Dominican, Puerto Rican, Colombian, Ecuadorian, and Mexican backgrounds, ensuring cultural authenticity and representation.
Negotiated rates, deliverables, and usage rights with talent managers and agents while staying within campaign budget parameters.
Maintained direct communication with talent and their teams, ensuring alignment across schedules, expectations, and brand messaging.
Production & Event Support:
Assisted in the production and coordination of the one-day in-person activation in New York City—from vendor communication to on-site logistics—ensuring a seamless experience for attendees.
Supported creative ideation for run-of-show elements like the styling session with Wish Me Luck, the communal Latin lunch, and the pottery workshop led by Roberto Lugo.
Captured behind-the-scenes moments, organized production materials, and ensured that key cultural moments were authentically documented for content use.
Client Communications & Campaign Management:
Acted as day-to-day liaison between RanaVerse and Walmart, providing regular status updates, talent tracking, and post-event recaps.
Delivered end-of-day wrap reports and ensured alignment across internal and external stakeholders to keep production on track.
Contributed to influencer strategy decks, helped shape creative briefs, and supported quality assurance across content deliverables.
With over 22M impressions, 8M+ video views, and a 3:1 ROI, this campaign was a powerful celebration of Hispanic culture and creativity. It was a proud moment to be part of a project that not only amplified voices from my own community but also drove meaningful engagement for a global brand like Walmart.